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So’Toys is the ultimate a toys chain store leader in Africa.

The So’Toys online platform enables toy importers, distributors, wholesalers and retailers in Africa to purchase directly from the So’Toys catalogues (So’Toys, So’Babies & So’Christmas).

Created by Somex S.A., a leading trading company with a presence in over 30 countries in Africa since 1964 with a presence now in over 25 countries, So’Toys aims to develop a Pan African brand toy stores and provide a large variety of new toys to its diverse African clients, and to develop a Pan African brand toy stores.


0000A large variety of toys, with over 2500 references
sourced from 300 factories

A well-established brand in Africa, present in 10 countries and growing rapidly

Minimum order quantity is 1 item/box in container

15 years experience in the toy industry in Africa

0000Quality & service guaranteed by the Somex S.A. know how,
a Belgium trading company

0000Over 50 years of experiences in Africa, an expertise in sourcing,
quality control and logistics all over the world

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